Truck Manufacturer Achieves Up to €3 Million Annual Savings Through ServiceNow License Optimization

A global truck manufacturer partnered with us to align its ServiceNow licences with actual usage and strategic priorities. By eliminating unused modules, introducing role-based ownership and negotiating benchmark-backed contracts, the company unlocked up to €3 million in annual savings, while also establishing full cost transparency and a sustainable foundation for future platform growth. 

Initial Situation and Challenges:

The company employs over 100,000 people worldwide and uses ServiceNow to manage digital workflows across multiple business units and IT functions. However, over time, platform complexity and costs have increased significantly. Several modules were only partially used, ownership was unclear, and there was no consistent governance model for the platform. 

Core Requirement:

Structured Preparation for Contract Renewal

Ahead of the upcoming ServiceNow contract renewal, the truck manufacturer established the following clear priorities: full transparency on current licence usage, a robust roadmap for future module expansion, and a data-driven negotiation strategy to reduce costs sustainably and increase platform value. The company was looking for a partner with both technical and strategic expertise in optimising ServiceNow licences. 

Solution:

Partnering for Strategic Preparation and Contract Negotiations

The truck manufacturer selected us as its ServiceNow partner. Thanks to our expertise in platform governance, license optimization, and ServiceNow advisory services, as well as our understanding of the client’s internal platform structures and stakeholder landscape, we were able to meet the company’s requirements and support its goals. 

Together we launched a six-month project in early 2025, structured into two phases:

1. Strategic preparation

Assessment and analysis of the current licensing situation // Definition of a module-based governance model // Benchmarking and development of a negotiation strategy

2. Contract negotiation support

Development of negotiation scenarios // Advisory and guidance throughout the contract discussions with the vendor

Results:

Cost Control, Transparency, and Long-Term Platform Value

Through its collaboration with us, the truck manufacturer achieved immediate cost reductions and long-term planning security. By eliminating unused modules and reducing over-licensing, the company cut expenses by up to €3 million per year. At the same time, the organization gained full transparency over license allocation, usage, and ownership structures, enabling it to better manage future investments in the ServiceNow platform. 

The project also strategically positioned the manufacturer for the future. The new licensing strategy directly aligns with business priorities and supports the ongoing expansion of digital workflows. A ServiceNow Center of Excellence, continuous monitoring of license demand and consumption, and a three-year module roadmap create a strong foundation for sustainable growth, increased efficiency, and greater digital innovation. 

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